

The fastest man in the world, Usain Bolt, has signed a deal with Hublot, a Swiss enterprise that creates luxury watches.
“I am delighted to be an ambassador for Hublot and join some great ambassadors such as Manchester United, Diego Maradona and Ayrton Senna,” Bolt said. “I look forward to us working together in the future and I hope my running times continue to get faster with Hublot.”
In addition to being sponsored by Hublot, Bolt also has endorsements with Jamaican telecoms firm Digicel, sportswear brand Puma and PepsiCo’s sports energy drink brand Gatorade.
Jean-Claude Biver, chief executive of Hublot, said: “It is hugely symbolic for a watchmaker to see his watch worn by the fastest man in the world! The concept of time is sacred, for him and for us. We measure time, Usain always seems to outrun it!”